Kjell Carlstrom was a Finnish professional rider before moving into management, where he became closely tied to the Israel-Premier Tech structure. His leadership style is less theatrical than many team bosses, but continuity has been essential for a programme that has lived through promotion battles, sponsor scrutiny, and identity shifts.
The 2026 NSN Cycling version of the team carries a new registration and broader backer story, but many of the sporting questions are familiar: how to win stages, how to keep Biniam Girmay positioned, and how to turn experienced riders into visible results.
Carlstrom's role is to make the rebrand feel like a sporting project rather than only a corporate rearrangement. At the Tour, that means enough attacking and sprint support to prove the new name belongs in the race.
Sources
The squad
Kjell Carlstrom is part of the NSN Cycling story at the 2026 Tour — see the full team page.
